Ra Lawrence

Founder & Principal

At Barrett Hastings, we specialize in helping businesses grow, transform, and thrive. Founded by Ra Lawrence, a seasoned healthcare executive and business transformation specialist, our firm provides expert consulting in financial restructuring, operational efficiency, leadership development, and strategic growth.

With over a decade of executive leadership experience—primarily in the health management sector—Ra has successfully guided organizations through periods of transition, stabilization, and expansion. His expertise in crisis management, regulatory compliance, and corporate governance enables businesses to overcome challenges, optimize performance, and achieve long-term success. Responsible for multi-million dollar “turnarounds”, and leading growth and emerging markets, Ra’s "No worries, we got this" attitude has helped guide his teams through often chaotic times.

Ra believes that strong servant leadership drives strong businesses. That’s why, beyond operational strategy, we focus on mentoring and coaching executives to build high-performance cultures that foster innovation and excellence. Many of the leaders Ra has worked with have gone on to become vice presidents, business owners, and investors.

Originally from Hawke’s Bay, New Zealand, Ra moved to the United States to play rugby at university, where he met his wife. Today, they run Barrett Hastings together, bringing a dynamic, results-driven approach to business consulting. When they’re not helping businesses grow, they’re busy raising their two young boys and staying active in their community.

Jessica Crandall Lawrence

Executive Director

With over a decade of experience as a television news anchor, medical reporter, and media strategist, Jessica brings a wealth of expertise in storytelling, public relations, and brand communication. As the co-founder of Barrett Hastings, Jessica specializes in media strategy, strategic messaging, and marketing services for businesses, organizations, and individuals looking to enhance their public presence.

Before launching Barrett Hastings, Jessica anchored the evening news for KTBS 3, the ABC affiliate in Louisiana, where she gained recognition as a leading medical journalist in Louisiana. Earlier in her career, Jessica also anchored for KIFI 8 in the Jackson, Wyoming area, where she played a pivotal role in driving the station to record-breaking ratings. Beyond journalism, Jessica has extensive experience in public relations and media strategy, having worked as a media specialist for organizations such as PACS Group, the Romph and Pou Agency, and The Church of Jesus Christ of Latter-day Saints.

A passionate advocate for philanthropy and community engagement, Jessica has led major fundraising initiatives, including helping raise nearly $5 million for St. Jude Children’s Research Hospital. She has also served as an emcee for charitable organizations such as The Susan G. Komen Foundation and Shriners Hospitals for Children.

Originally from a cattle ranch outside of Fort Worth, Texas, Jessica grew up barrel racing before earning an academic scholarship to university. Today she enjoys mentoring, writing, and traveling with her family.